Bharti Airtel (Airtel) has entered into a long-term collaboration with Google Cloud to provide advanced cloud solutions to Indian businesses which will enable Airtel to offer a range of cloud services from Google Cloud, aiming to accelerate cloud adoption and modernization for its customers with the help of AI and ML. The collaboration focuses on leveraging Google Cloud’s technologies to meet the needs of Airtel’s extensive customer base.
Targeting the Expanding Indian Cloud Market
Airtel will extend its offerings with managed cloud services tailored for over 2,000 large enterprises and one million emerging businesses. This joint effort with Google Cloud targets the rapidly expanding Indian cloud services market, projected to grow significantly and reach $17.8 billion by 2027.
Leveraging Connectivity for AI/ML Solutions
Airtel and Google Cloud are combining their strengths to create industry-leading AI/ML solutions, enhanced by Airtel’s extensive data sets. These solutions will feature geospatial analytics for trend identification, predictive analysis, and asset tracking. Additionally, voice analytics will support conversational applications across languages, and marketing technology solutions will forecast consumer behaviour and streamline content creation with precise contextual ads.
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IoT Solution and Managed Services Center
Airtel has developed an end-to-end IoT solution for the utility sector, integrating connectivity, Google Cloud services, and application software for rapid deployment. To support its cloud solutions, Airtel has established a managed services centre in Pune with over 300 experts trained in Google Cloud services, enhancing Airtel’s capability to deliver cutting-edge tech solutions.
Google’s Investments and the Booming Indian Cloud Market
Since 2022, Google has invested up to $1 billion in Airtel and also backs Jio Platforms, India’s largest carrier, which partners with Microsoft to provide Office 365 and Azure services to local businesses. Meanwhile, the Indian public cloud services market is experiencing rapid growth. According to IDC, it generated $3.8 billion in revenue in the first half of 2023 and is expected to reach $17.8 billion by 2027, with a compound annual growth rate (CAGR) of 22.9% from 2022 to 2027.
Conclusion: In conclusion, Airtel’s collaboration with Google Cloud signifies a strategic move to capitalize on the expanding Indian market. By combining their strengths in connectivity and AI technology, Airtel and Google Cloud will develop advanced AI and machine learning (ML) solutions, leveraging Airtel’s extensive dataset to enhance these innovations and strive further in the industry.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
